Burger King, purveyors of such classy advertising as the Whopper Virgin campaign, has been unceremoniously dumped by Facebook quicker than a provocative snap of a breastfeeding mamma. Up until recently, the Whopper Sacrifice campaign urged Facebook users to drop 10 friends from their list in return for a free Whopper. However, when 82,771 fickle Facebookers decided that their Whopper cravings held a higher place on their list of priorities than their collective 233,906 friends, the social networking site realised that this process of dropping friends for food was proving to be a little, eh, unsociable and axed the campaign.
Facebook disabled the Whopper Sacrifice application on Thursday, citing that Burger King had breached their privacy terms by notifying users that they had been ‘de-friended’ in return for the burger. Nice. Needless to say, the amount of Facebook groups set up to have the application reinstalled is impressively pathetic – do people really care that much about a fucking €2 hamburger? Not that the notion of dropping 10 Facebook friends bothers me in the slightest, most of them are people you haven’t talked to or seen in 10 years anyway, it’s the fact that people are actually setting up petitions for this… as if there aren’t better causes to turn your attention to. But I’m sure they’re all going to take their saved dollar and donate it to an NGO of their choice, right?
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