Jack & Coke

18 09 2008

What I’ve gathered from the past few days of media furore regarding Jack Whites elusive new Bond song is this…

1. Jack pens song for new Bond movie, Quantum of Solace.

2. Bond team and Coca Cola team get all smoochy smoochy together.

3. A snippet of Another Way to Die (Jack White’s Bond song) is used in a Coke commercial.

4. Jack flips the lid.

Jack White was commissioned by Sony Pictures to write a theme song for the James Bond film ‘Quantum Of Solace’, not for Coca Cola,” say Jacks management team, “Any other use of the song is based on decisions made by others, not by Jack White.”

The song in all fairness, is not really worth the hype that it’s clearly generating accidentally-on-purpose. And I say this as a HUGE Jack White fan. It has all the formulaic ingredients to be the perfect Bond song. Pitch perfect Alicia Keys provides pristine vocals. Piano and saxophone crescendo perfectly into an overstated orchestral climax which, in all fairness, will probably be a fantastic accompaniment to a dramatic scene in the movie. But where’s the gritty, out-of-synch signature sound that we have come to associate with Jack White? It’s just a little too polished for my liking.

I’ve tried to capture a clip of the video but Sony BMG have gone all Prince-esque and thrown a copyright hissy fit. Not to worry, it’ll be all over the shop upon release thanks to all the hype. Not that that was intentional or anything…